In 2011, the Office of National Statistics published that 77 per cent of households had internet access and by the end of 2011 - 83.5 per cent of the population will have used the internet. The internet is typically the most cost effective way to run a market research survey. It can collect robust and nationally representative data in a very short time frame. Online research allows the respondents to answer surveys truthfully, without time pressure or influence from the interviewer - so can lead to better quality data.
Our panel has over 69,000 UK members. The panel was originally recruited via sampling specialists and since has grown organically. Panelists can opt to answer all surveys - but will be filtered out if a survey is not relevant to them. Panelists are also invited to participate in surveys via a newsletter. All surveys are incentivised by a prize draw, which will vary in value depending on the survey length.
When joining the panel, each member is double opted in (goes through an opt in and validation process) as well as completing a profiling questionnaire - which we then use to store their relevant information and are able to target specific sectors easily.
Our panel is monitored to remove any "career respondents". We pay special interest in any respondents who are seen to be completing surveys at speed or are entering contradictory data and they will be removed from the panel if they are found to be giving false data.
Text, pictures, video and audio can be included in the survey - the question types include single and multiple response, sliding scales, grids and open ended questions.
We can provide the data in a variety of formats - Word, Excel, PowerPoint, SPSS. As standard, you will receive three demographic breakdowns (usually age, gender & region) as part of the survey package and providing they have been requested beforehand, we can also offer a wide range of splits, varying from household income to which supermarket the respondent shops in. Additional graphs and charts are also available on all surveys by request.
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