Objectives
Bitdefender is a cybersecurity technology company with a global presence. It has been providing cybersecurity services to millions of consumers worldwide since 2001. Bitdefender, working with Censuswide, wanted to use quantitative research to develop content that would further their thought leadership credentials and increase their brand awareness. This was framed as their 2023 Cybersecurity Assessment Report.
Approach and methodology
Bitdefender’s survey was designed to gather insights into the cybersecurity challenges and concerns businesses are experiencing globally.
The research explored the process of cybersecurity management, looking at how companies and professionals are expected to manage security breaches, as well as the frequency of such breaches in prior year. It also focused on the vulnerabilities, concerns, challenges, and cybersecurity capabilities of respondents’ companies, summarising the importance of continuous cybersecurity coverage.
Quantitative research was conducted, polling 400 IT/Security Professionals in large companies across the US and Europe.
Outcomes
Censuswide supplied Bitdefender with an executive summary and excel with the data, which was then turned into a gated online whitepaper as a marketing and lead generating exercise.
Bitdefender used the data from the research for the purpose of brand awareness and getting media coverage across trade press. For example, Silicon reported on the challenges and concerns for businesses in terms of cybersecurity, as revealed in the survey, whilst coverage was also achieved in Hosting Journalist and Security Boulevard online.
