Objective
BDO is an accountancy and business advisory firm with a global network operating in 167 countries and 1600 offices worldwide.
As part of a wider research programme, BDO wanted to create a tracking survey that would serve as an ongoing source of insights for businesses looking to understand the impact of economic change.
Approach and methodology
Every quarter, Censuswide survey 500 C-Suite Executives in mid-market businesses (£10-£300m revenue only) with quotas of 30-50 respondents in areas of key importance to BDO.
Outcomes
Released quarterly, BDO’s industry-leading thought leadership tracker has consistently garnered outstanding media coverage since launching in 2022, including in City AM print and The Times. It has become an essential resource for internal teams looking to stay abreast of the challenges faced by their clients and prospects who in turn look to the reports for valuable insights into their own markets.
