Freuds – Parents

Approach and Methodology

Fieldwork dates: 22nd-28th October 2025

Interview Method: Online.

Population effectively sampled: 2,519 parents and guardians of 7-11 year olds in certain areas of England with a minimum of 100 in 4 areas.

Online Sampling Method: A broadly representative sample was selected at random from a panel of 300,000+ adults. In the areas of England focused on.

Sample size: 2,519 parents and guardians of 7-11 year olds in certain areas of England with a minimum of 100 in 4 areas.

Sample quotas: On region to achieve 100 in each of the following areas;

• Sandwell (+10 miles if required)
• Blackpool/Pennine Lancashire
• Bradford
• Essex

Data weighting: No weighting applied

Further enquiries: [email protected]

British Polling Council: Censuswide is a member of the British Polling Council and abides by its rules. http://www.britishpollingcouncil.org/