Brand Awareness
News Coverage
Key Markets
Brief
Reward Gateway wanted to use research to build brand awareness and position themselves as a leading voice in employee recognition via news coverage. These objectives were the same across three key markets to the brand; US, UK and Australia.
Research
17 questions were asked to a total of 1,500 employees in the US, UK and Australia and a total of 1,200 managers and HR decision makers in the same markets. Questions were designed to explore themes of recognition in the workplace in order to explore any disconnect between the samples, enabling Reward Gateway to position themselves as a thought leader, well positioned to solve recognition and reward challenges.
US, UK, Australia
Question Design
Thought Leader
We have been working with Censuswide for many years now, conducting numerous global surveys which have resulted in a great volume of coverage in business and trade press. We closely collaborated with the Censuswide team throughout the whole process and during projects, see them as an extension of our team.
Rachel Weeks,
VP of US Growth Marketing, Reward Gateway
Outcome
The research received pick-up in key HR trade press across all three markets and in the US received mentions in top tier business publications such as Fast Company and Forbes.