Client Understanding,
Audience Research,
Marketing strategy
Brief
One of Europe’s largest asset managers wanted better audience understanding in order to boost marketing for the year ahead.
Research
We activated quantitative online research across eight target groups – four groups in institutional investment and four groups in retail investment. Some of these eight groups were identified as priority targets, yet the client admitted they currently lacked understanding.
Targeted Audiences,
Online Research,
Institutional & Retail Sphere
Personal Summaries,
Persona Videos,
Informed Sales & Marketing
Outcome
In the end, research comprised ‘personal summaries’ and personal videos with both distributed through the client’s marketing and sales teams. Ultimately, insights and assets informed strategy for the year ahead, with videos used for client outreach activity as well as marketing assets.