PR Campaign
Business Owners
Cost-of-Living Crisis
Brief
Fiverr wanted to run a survey to gather data for a PR campaign that discussed the impact of rising inflation rates for business owners in the US. They explored topics including the cost cutting measures businesses are implementing, how optimistic owners are about the US economy moving forwards and what impact the cost-of-living crisis is having on employees.
Research
We put 14 questions to a sample of 1,000 US business owners with 9+ employees. We also helped analyse the results and produced and executive summary for Fiverr.
Business Owners
Analysis of Results
Executive Summary
Censuswide has been an incredible research partner of Fiverr for 3+ years. The research that they conduct for us has landed us top tier coverage across a range of US & international publications including WIRED, Bloomberg, Cheddar, Daily Mail, Fast Company, Forbes and more. Their ability to turn data and insights around quickly has allowed us to stay on top trends, positioning the company as a forward-thinking data powerhouse. We look forward to many more years of insights and learnings from working with them.
Abby Forman,
Director of Communications, Fiverr
Outcome
The campaign was run by Fiverr and used to promote their platform to business owners who were finding the impact of inflation and the cost of living challenging.