Digital media and broadcasting company, Vice Media came to Censuswide to conduct quantitative research to take a brand presence measurement. Ultimately Vice wanted to understand how its brand stacked up against competitors in select European markets.
Censuswide surveyed 12,000 respondents, comprised of 2,000 people in the UK, Netherlands, Germany, France, Spain and Italy. Circa 20 questions were distributed, diving into the respondents’ opinions on Vice Media and the content it produces.
Not only was the research a foundation for marketing and advertising decisions, Vice was able to target and interact with clients and prospective clients in a more refined way.
Vice Media’s Head of Brand said the brand presence measurement project was an extremely important exercise that directly impacted budget allocation for the following year.