We’re pleased to share some important news about Censuswide’s leadership. After a comprehensive review, Nicky Marks has been appointed as Chief Executive Officer, building on her successful tenure as Managing Director since 2012.
This appointment represents a natural progression for both Nicky and Censuswide. Her deep understanding of our business, combined with her proven track record in driving growth and innovation, made her the clear choice to lead the company into its next phase.
Strengthening Our Leadership Team
Alongside Nicky’s appointment, we’re introducing an enhanced management structure designed to support our ambitious goals and continue delivering exceptional value to our clients. The new executive team brings together experienced leaders who understand both the opportunities and challenges facing the market research industry today.
Joining Nicky in the senior leadership team are:
- Danni Leith as Chief Operating Officer
- Katie Price and Felicity Hoggett as Managing Partners
- Robin Smith as Commercial Director
This strengthened team positions us well to maintain our market-leading position and continue serving the diverse needs of our clients across consumer, B2B, and specialist sectors.
Looking Ahead
“I’m honoured to step into the CEO role at such an exciting time for Censuswide,” said Nicky Marks. “We have an exceptional team, a strong client portfolio, and significant opportunities ahead. Our focus remains on delivering outstanding insights that drive real business impact for our clients, while continuing to innovate in how we approach market research in an increasingly complex world.”
Nicky’s vision for Censuswide centers on several key priorities. The company will accelerate innovation in research methodologies and technology, ensuring we remain at the forefront of industry developments. We’ll expand our client partnerships across key sectors, building on the trust that leading companies like Amazon, LinkedIn, BlackRock, and Cisco have placed in us.
Investment in our people remains central to our strategy. We’re committed to developing talent and building team capabilities that enable us to tackle increasingly complex research challenges. This focus on our team goes hand in hand with our goal of enhancing Censuswide’s position as an employer of choice in the research industry.
Sustainable, profitable growth underpins all of these priorities. We’re focused on building a business that delivers value for our clients, opportunities for our team, and long-term success for our stakeholders.
Continuity and Commitment
Danni Leith, incoming Chief Operating Officer, commented: “This is a pivotal moment for Censuswide. Our strengthened leadership team combines deep industry expertise with fresh strategic thinking. We’re excited about the opportunities ahead and remain committed to delivering exceptional value for our clients.”
The leadership transition takes effect this month, with all team members continuing in their roles to ensure seamless continuity for our clients and partners. This approach reflects our commitment to maintaining the high standards of service and insight that our clients expect from Censuswide.
What This Means for Our Clients
For our clients and partners, this announcement signals our continued commitment to excellence in market research. The enhanced leadership structure gives us greater capacity to innovate, respond to market demands, and deliver the actionable insights that inform strategic decision-making.
We remain dedicated to our core mission: partnering with brands, agencies, and organisations to deliver research that makes a real difference. Whether you’re looking for consumer insights, B2B intelligence, or specialist sector expertise, our strengthened team is ready to support your needs.
As we move forward under Nicky’s leadership, we’re energised by the possibilities ahead. The market research landscape continues to evolve, and we’re positioned to help our clients navigate this complexity with confidence.
Thank you for your continued partnership with Censuswide.
