By Nicky Marks, Managing Director In the less than three years since ChatGPT launched, artificial intelligence has achieved something remarkable: near-universal acceptance among business leaders. Our latest research reveals that 93% of business leaders believe AI should be integrated into their teams’ work — one of the fastest technology adoptions in modern workplace history. But […]
By Nicky Marks, Managing Director When we conducted Censuswide’s 2025 Voice of the UK CMO Report, one data point particularly stood out: CMOs are now focusing less on sales and more on brand awareness. After years of watching marketing become increasingly centered on attribution, ROI, and hard numbers, this shift represents something meaningful — a […]
By Matt Poole, Head of Consumer We all know the saying “be yourself” – but how true is that in everyday life? In 2025, the line between our public persona and private reality feels thinner than ever. Our latest research explores the gap between people’s “pretend self” and “true self,” and what it means for […]
By Nicky Marks, Managing Director 2025 already feels a far cry from 2024, and the year isn’t even over. Some things haven’t changed – like unpredictable weather – but we’ve also experienced an increasingly polarised UK political landscape, transformative upheaval in global trading markets and backlash toward DEI-related rhetoric. Whenever the economy, culture, or other […]
By Lucy Stewart, Head of Client Services From Starbucks to Balenciaga, Target to Tesla, many brands have faced the scrutiny, and backlash, of conscientious consumers. Welcome to the reputation economy, where a brand’s ethics and behaviour are under the spotlight more than ever. We wanted to dive deeper and understand the nuances of modern consumer […]
By Robin Smith, Head of Corporate We recently had the pleasure of being the survey partner for The Think Tank’s and B2B Marketing’s report: Unlocking B2B Growth: How a Winning Go-to-Market Strategy Drives Commercial Success. The report reveals how B2B brands are approaching Go-to-Market (GTM) strategies. Featuring insights drawn from a survey of over 500 […]
By James Green, Senior Account Manager Summer 2025 is teeming with major sporting events, with Wimbledon and the FIFA Club World Cup both on the agenda. However, also to look forward to in this year’s sporting line up is the UEFA Women’s Euro, which kicked off in early July, where England’s Lionesses will defend their […]
By Phoebe Gill, Creative Account Manager The NFL Super Bowl took place on 9th February 2025, and as always, millions of Americans tuned in for one of the biggest sporting events of the year, complete with an extravagant halftime show, blockbuster commercials, and, of course, the game itself. But across the pond, how much did […]
By Phoebe Gill, Creative Account Manager In a move that sparked debates across the globe last week, the United States was considering a nationwide ban on TikTok, the wildly popular short-form video app owned by Chinese tech giant ByteDance. Proponents argue the app poses risks to national security and user privacy, while critics see the […]