89% of CMOs are using Generative AI and 78% are leveraging traditional AI. However, consumer comfort with GenAI use is low. A polarised landscape: 50% of UK consumers want or expect brands to take a public stand on social/political issues and 50% do not. 96% of CMOs see the environment/sustainability as important components of their […]
Censuswide Research Finds UK CMOs in Balancing act With Consumers on use of AI and Brand Activism
