Response to Failure,
Service Improvement,
Highlight Opinion
Brief
After a series of high profile failures, ScotRail were keen to improve their service for the public via an investigation into Scottish commuting habits.
Research
Our research looked into commuting habits of Scots and value they placed on its service.
The results revealed a large concern from the public around the pricing structures used around peak times.
Commuting Habits,
Concerns,
Value
Front page of Herald Scotland,
Regional Coverage,
Influencing Quality of Life
Outcome
Evidence suggested that peak time pricing structures had a detrimental impact on 67% of the population.
Our findings were covered on the front page of Herald Scotland as well as various regional titles.