Tackling Air Pollution,
Influencing Public Policy
The British Lung Foundation’s air pollution research gauged Scots’ opinions and attitudes towards air quality policies in towns and cities.
As well as uncovering opinion and creating awareness, the organisation would use the survey’s insights, trends and information to urge that politicians support robust new proposals.
Ultimately, research found that 75% of Scots would support a ban on cars around school gates to give children the chance to breathe clean air. In addition, the research found that two thirds of Scots supported the introduction of Low Emission Zone (LEZs) for their local area, to coincide with the publication of new proposals for an LEZ in the centre of Edinburgh.
In the end the British Lung Foundation was able to use the research to lobby and put pressure on Aberdeen and Dundee City Councils to publish their proposals on LEZs.
Low Emissions Support,
Clean air for all
Censuswide Scotland provided an outstanding opinion research service. From framing the questions to helping guide us through the data, Censuswide Scotland were instrumental in providing us with reliable, accurate data that has helped us get through to politicians and the public. Highly recommended for your opinion and market research needs!
CO – British Lung Foundation
The British Lung Foundation’s air pollution research featured widely in local and regional media. Notably, the campaign landed on the front page of the Scottish edition of The Times in support of the paper’s new Clean Air for All campaign. Both The Scotsman and Edinburgh Evening News featured the research alongside publication of proposals for a Low Emission Zone in Edinburgh.
Finally, the British Lung Foundation also landed significant coverage in the Aberdeen Press and Journal and the Dundee Evening Telegraph.