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How happy and satisfied are your staff?

Censuswide | Survey Consultants | Research | Research Agency | Corporate Research | Consumer Research | Focus Groups | Brand Perception

To state the obvious, ensuring your staff are happy and satisfied is vital to success. Sure, it can be daunting to put yourself out there and really find out what your employees think. Naturally, issues might crop up that you didn’t know existed.

But uncovering what your business does well for its employees, and where it can improve, can be powerful. It shows employees that you’re listening.

How satisfaction affects the bottom line

We decided to get some data to uncover just how important it is to ask employees how satisfied and happy they are. So a series of questions went out to 2,000 general respondents and the results confirmed our beliefs.

Over half (54%) of respondents agree that a workplace survey would make them feel like a company cares about its employees. In addition, over 2 in 5 (43%) respondents agreed that a workplace survey would make them more likely to stay at a company.

Of course, the cost of replacing an employee depends on wage, skill level and industry. But we can all agree that replacing an employee costs money. So incentivising staff to stay by simply giving them a platform looks a shrewd investment.

With mental health firmly on the HR agenda, we asked whether workplace satisfaction surveys would make respondents feel that their company cares about employees’ mental health. Over half (53%) agree it would and almost 1 in 5 (18%) said they strongly agree.

Meanwhile, those looking for new talent should consider that over 2 in 5 (44%) of respondents said a workplace survey would make them more likely to join a new company.

So the case is clear – a simple staff satisfaction survey will make a difference.

The frequency of satisfaction surveys

Next, we wanted to investigate how often people would like a formal satisfaction/happiness survey (and how that compares to their reality). When asked how often respondents would like their employer to formally ask them how happy or satisfied they are at work, the results were as follows:

  • Almost 3 in 10 (28%) said at least once every quarter.
  • Over a quarter (27%) said at least once every six months.
  • Over half (55%) said once every six months or more.

Despite the benefits and the clear desire for workplace surveys, our data showed a disconnect. What employees want and what employees currently offer are not the same thing.

For example, over a quarter (27%) of respondents said their employer never formally asks them how happy or satisfied they are at work. And 1 in 10 (10%) respondents said their employer formally asks them how happy or satisfied they are at work less than once a year.

How Censuswide can satisfy you

We regularly work with clients on workplace satisfaction surveys. Quite simply, we use your bespoke sets of questions and build a survey for you to circulate among employees. After the results are in, we report to you in Excel and PowerPoint, showing key trends and results in easily digestible formats.

If you’re interested in getting in touch on how Censuswide can help with staff satisfaction surveys, please get in touch:

[email protected]

0207 251 9955

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